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Pictures should be compelling
Be angular, slanted, zoomed in, off center. Arouse their curiosity, engage their emotions.
Use contrasting colors on each side
Bold and contrasting colors give you two opportunities to get noticed. Highlight the offer in a different color.
Keep text easy to see
Never block or overlap the pictures or graphics with text.
Design for top of wallet
Put your brand, offer and expiration on the top quarter inch banner of the wallet card. This is your opportunity to command top of wallet placement which has an exposure factor similar to placing a billlboard outside the front door of your prospects home. Focus on designing an attractive wallet card your prospects will want to carry.
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