ON-CARD, Inc., is the designer and manufacturer of a unique direct-marketing tool in the form of self-mailer cards with an instant gift card attached. Their product allows companies to increase positive communication between marketers and consumers.

8% Response for CPCU, 6% for Stonebridge Life, 4% for IMS Delivered By ON-CARD Direct Mail Solution; Free Test Campaigns Available to Innovators in Untested Industries.

An innovative marketing piece called ON-CARD has been approved for mailing at automated and presort postage rates for First Class and Standard mail. The ON-CARD operates under the reverse telemarketing principle. That's when prospects are motivated to call a company in contrast to traditional telemarketing in which the company makes the call.

In a surprise move, USPS Mailing Standards approved ON-CARD, a breakthrough direct mail solution, opening the door to a new marketing channel -- reverse telemarketing. Reverse telemarketing results when prospects are motivated to call a company, in contrast to traditional telemarketing where the company makes the calls.

On-card is a thick, laminated personalized postcard with a phone card attached that offers 30 free long-distance minutes. In beta testing since 2003, On-card delivers a sales or lead generation message and a gift offer that's ready to use the moment a prospect goes online or calls to respond.

In a market where 0.3% response is common and 1% response is a reason to celebrate, a Fortune 10 insurance provider has achieved an 8% response in its test of a new direct mail solution, ON-CARD. The insurance company, who has declined to be named due to confidentiality issues, had been doing traditional direct mail tests for years, getting around 0.3% response.